The 164-Hour Opportunity
Where athletes
truly develop.
Team training builds the team.
The other 164 hours build the athlete.
4 Hours
Team Training
168 Hours
In a Week
164
Hours
Opportunity
A New Era of Player Development
The Complete Athlete
Development Academy.
For Every Player.
$0 Cost to Your Club
Give every athlete at your club access to personalized, holistic development — connecting training, performance, recovery, habits and their development journey through AthleteDS. And, your club gets a complete digital Sportslab at its disposal.
BALANCE
78.8
DISTANCE FROM CONES
46 CM
The Next Opportunity in Youth Sports
Welcome to the
Player Development Economy.
Families expect more from the youth sports experience. More personalization. More development. More insight into their athlete's journey.
The clubs that can deliver it will define what comes next.
The expectations around player development have changed.
But the way most clubs deliver it hasn't.
Scroll to continue
The Club Reality
Every club wants to
develop every athlete.
But today's team model wasn't built for individualized development at scale.
1
Coach
Limited capacity
18
Athletes
Different needs
4–6
Hours together
Limited time
164
Hours of opportunity
Beyond team training
The ambition has always been there.
What if the club finally had
a way to deliver it?
Scroll to reimagine
Reimagine Player Development
Every athlete deservesthe opportunity to develop.
For generations, clubs have been built to develop teams.
Now they can develop every athlete, too.
One team. 18 different athletes.Every one developing.
Personalized Development
One athlete. One individual journey.
Team Development
One team. One shared environment.
The Principles of Personalized Development
What does it take to develop every athlete?
Six principles transform personalized development from an idea into a daily reality.
Where athletes
Every athlete needs
something different.
Every athlete has unique strengths, challenges, aspirations,
and potential. Team training creates a shared foundation—
but unlocking every athlete's potential
requires personalized development.
Every athlete needs
a plan of their own.
Turn each athlete's needs, goals, and potential into a personalized, holistic development plan.
The plan changes
as the athlete changes.
Athletes grow. Needs change. The plan evolves with them.
Development shouldn't
reset every season.
Teams change. Coaches change.
The athlete's journey continues.
Daily Action
Know what you need
to do today.
Long-term development happens one day at a time. AthleteDS turns the athlete's plan, readiness, goals and progress into clear actions for today.
Today
Tuesday, May 20
01
20 minTechnical · First Touch
Improve control and rhythm
02Readiness Check2 min
03Athleticism · Acceleration15 min
04Recovery10 min
Built for you today.
Small actions • Every day • Compound
It all adds up to something bigger.
Develop the
Complete Athlete.
Personalized, holistic development for every athlete.
TechnicalTacticalAthleticismMentalRecoveryHabitsIdentityLife
Introducing
Your Complete Athlete
Development Academy.
Powered by AthleteDS.
Step inside your Academy.
Overview
One Academy.
Every athlete
developing.
A complete development environment built around every athlete—connecting what they do, how they grow, and the people who support them.
Ages
U9–U23
One development journey.
U9 · U13 · U16 · U19 · U23
Levels of play
Every level
MLS NEXT · ECNL · USYS · EDP
athleteDS
ID: ADS-24-00087
CU
10
Mason Anderson
Center Midfielder · Right Foot
Central United FC · U16 Premier
Aspiration
College Soccer
Development Stage
Performance
Readiness
82Good
IDP Status
On Track
7 Day Trend
8%
Progress
View Full Profile
Development Plan
Focus Areas
Game Intelligence
82%
First Touch
71%
Acceleration
64%
View full plan
Today
Focus
Decision Making
Small-sided games
Top Priority
Scan before you receive
Mindset
Be present. Be confident.
Training
This Week
MTWTFSS
Technical Practice
Ball Mastery
View all sessions
Team
Starting CBs vs. Lightning SC
Sat, May 18 · 10:00 AM
View team
Readiness
82
Good
Sleep8.1 hrs
MuscleGood
FatigueLow
MoodPositive
Habits
7
Day Streak
This Week
5 / 7 habits completed
Focus
Nutrition · Recovery · Mobility
Progress
Overall
76%
+8% from last month
JANFEBMARAPRMAY
Personalized for one.Built for every athlete.
Club
Guide development
across your
entire club.
From club philosophy to age groups, teams and every individual athlete.
Standardize the philosophy.
Personalize the journey.
- One philosophy, aligned across every age group and team.
- Age-appropriate development that builds year after year.
- Individualized plans that adapt to each athlete's needs.
Central United FC
Developing the complete athlete.
Our Philosophy
Playing Identity
Development Standards
Curriculum
Age groups
Development
built for their stage
U9
7 – 9 yrs
U10
8 – 10 yrs
U11
9 – 11 yrs
U12
10 – 12 yrs
U13
11 – 13 yrs
U14
12 – 14 yrs
U15
13 – 15 yrs
U16
14 – 16 yrs
U17
15 – 17 yrs
U19
17 – 19 yrs
U15 priorities
Development built for this stage
Technical refinementGame understandingAthletic developmentIndependence & habits
Teams
Guided by context, needs and goals
U15 Premier
Game Intelligence
U15 Academy
First Touch
U15 Development
Technical Foundation
Athletes
Individualized development for every athlete
The same structure repeats across the club
See
See development
happening across
your entire club.
Real visibility into the development of every athlete, every day.
1,248
athletes developing
+1,239
more
more
Central United FC
Developing the complete athlete.
Club Development HQ
Central United FC
Development engagement
87%
Club average
+9% MoM
Individual training
1,842hrs
This month
+12% vs last month
Athlete progress
73%on track
Ahead24%
On track73%
At risk3%
Based on development goals
Readiness
84Good
Sleep86
Muscle83
Fatigue81
Mood87
7-day average
Habit completion
82%Club average
0%100%
+8% vs last month
Active athletes across the club
+1,241
more athletes
Improve
Know where
development
needs your
attention.
Turn development signals into clear priorities for your club.
See the signal.
Understand the context.
Take action.
Needs attention
3 priorities23athletes approaching
IDP review
Across 7 teams
Review athletes
U14
technical engagement down 12%
Last 30 days · vs club baseline
View U14
U16
recovery trending below baseline
8 athletes · 2 consecutive weeks
View athletes
Focus: U14 technical engagement
U14
124 athletes
Technical Development
12% vs club baseline
TeamEngagement vs baseline
U14 Premier-18%
U14 Academy-9%
U14 Development+3%
View all teams
Development momentum
First Touch improving across U13–U15
14% over the last 6 weeks
Focus: U14 technical engagement
U14
124 athletes
Technical Development
12% vs club baseline
TeamEngagement vs baseline
U14 Premier-18%
U14 Academy-9%
U14 Development+3%
View all teams
Guide · See · Improve — Continuously
One development operating system for your entire club.
One development journey built around every athlete.
01·Know me
Meet every athlete
where they are.
Every athlete starts somewhere different. AthleteDS begins by understanding who they are today.
Current athlete profile
This is where you are today.
athleteDS
ID: ADS-24-00087
CU
10
Mason Anderson
Center Midfielder · Right Foot
Central United FC · U16 Premier
Aspiration
College Soccer
Development Stage
Performance
Readiness
82Good
IDP Status
On Track
7 Day Trend
8%
Progress
View Full Profile
Who I am
U16
Center Midfielder
Right Foot
Where I am
Current Athlete Profile
Performance Stage
Updated today
Where I want to go
Aspiration
College Soccer
Compete at the next level
What I need
Scanning
First Touch
Acceleration
Game Awareness
This is your journey
From where you are,
to where you're going.
01 Know me
Meet every athlete where they are.
02 Build my plan
A plan built for where you're going.
03 Guide my day
The right development for you, today.
04 Grow with me
A development system that grows with you.
02·Build my plan
A plan built for
where you're going.
Your development starts with where you are today—and builds toward where you want to go.
athleteDS
ID: ADS-24-00087
CU
10
Mason Anderson
Center Midfielder · Right Foot
Central United FC · U16 Premier
Aspiration
College Soccer
Development Stage
Performance
Readiness
82Good
IDP Status
On Track
7 Day Trend
8%
Progress
View Full Profile
Current
Where you are today.
The gap
What matters next.
- 01ScanningSee the game faster
- 02First TouchExecute with confidence
- 03AccelerationExplode into action
Aspiration
Where you want to go.
College Soccer
Individual Development Plan
Your priorities. Personalized for you.
- Current Profile
- Who you are today
- Aspiration
- College Soccer
- Club Standard
- Performance expectations
01Scanning
Primary Development Priority
CurrentTarget
02First Touch
Technical
CurrentTarget
03Acceleration
Athleticism
CurrentTarget
Your development plan
2026–27 Development Season
Summer 1
4 Weeks
Athleticism Foundation
Summer 2
4 Weeks
Technical Development
Fall 1
6 Weeks
Competition + Tactical
Fall 2
6 Weeks
Competition + Performance
Winter
4 Weeks
Athletic Development
Spring 1
6 Weeks
Competition + Technical
Spring 2
6 Weeks
Competition + Performance
Spring 3
6 Weeks
Competition + Performance
ScanningFirst TouchAcceleration
This week
Week 3 · Progress
Fall 1 · Week 3 of 6
MTWTFSS
Focus
- Execute with intention
- Build consistency
View Week Plan
03·Do the work
Know exactly
what to do.
Every day.
Your plan comes to life in AthleteDS—guiding your training, recovery, mindset and development every single day.
Today·Tuesday, Aug 22
4:00 PM
Speed + Agility
Acceleration·30 min
+150 XP
Hit every rep with intent.
Own every step.
Readiness
82
Ready
Your body
is ready to go.
Training
Sprint Intervals
6 × 40m
Athleticism
+25 XP · 35 min
Recovery
82
Ready
Mobility + Hydrate
10 min routine
Mindset
Visualization
Pre-game routine
5 min session
Film Room
Chances Goal
Tactical Breakdown
12 min clip
Evolution
+450
XP Today
1.4× Momentum
Mason D.
U16 · Midfielder
Lvl24
Total XP12,450
4 / 6
Daily Missions
The athlete knows what to do.
The coach knows
what matters.
01·See every athlete
See the individual
inside the team.
Know how every athlete is showing up today—not just how they're developing over time.
One team.
See the whole picture.
Every athlete different.
Understand their individual state.
Know who needs you.
See where your attention matters most.
Your team
U16 Premier
Team view
82Ready
↑ +4 vs baseline
Readiness · Today
64Modify
↓ −9 vs baseline
Readiness · Today
91Ready
Stable
Readiness · Today
72Monitor
↓ −5
Readiness · Today
86Ready
Stable
Readiness · Today
67Modify
Soreness ↑
Readiness · Today
79Ready
↑ +2
Readiness · Today
84Ready
Stable
Readiness · Today
88Ready
↑ +3 vs baseline
Readiness · Today
81Ready
Stable
Readiness · Today
76Monitor
Load ↑ unusual
Readiness · Today
85Ready
Stable
Readiness · Today
Athlete state · Today
Diego Salas
U16 · LW · Checked in 42 min ago
Diego Salas
7LW · U16
Readiness
64 · Modify
↓ Below baseline
Primary development priority
Dribbling
64Modify
↓ -9 vs baseline
State signals
Energy
5.8 / 10↓
Sleep
6h 12m↓
Soreness
7 / 10↑
Stress
6 / 10
Mood
6.5 / 10
Motivation
8 / 10↑
Focus
7 / 10
AthleteDS insight
Recovery below baseline.
Reduced sleep and elevated lower-body soreness are contributing to today's readiness score.
Consider modifying today's training load.
Check InView Athlete
Today
6:30 PM · Team Training
Possession + Speed
Recommended load
ModifyIndividual speed volume may need adjustment.
IDP · On Track
Coach intelligence
Who needs you
Diego S.
Needs Attention
64 Readiness ↓
Recovery below baseline.
Check In
Ethan W.
Modify
67 Readiness
Soreness elevated.
Review Load
Mason A.
Ready
82 Readiness ↑
Normal training load.
View Athlete
Mateo T.
Ready
88 Readiness
Strong recovery.
Good to Go
AthleteDS surfaces what matters so you can make the biggest impact where it counts.
— Coach Perspective
One team. Every athlete. Endless potential.
02·Guide the development
Develop the
complete athlete.
See where they are. Understand how they're progressing. Guide every dimension of their development.
Eight dimensions.
The complete athlete, on and off the field.
Levels, not just numbers.
Development you can see and track.
Individual paths. Team alignment.
Personalized development at scale.
02·Guide the development
Complete athlete development
Overall Development Level 7
8 dimensions·3 active priorities·+7% this cycle
7
Diego Salas
LW · U16
Primary position
Left Wing
Preferred foot
Right
Overall readiness
64 · Modify
Development status
On Track
Dimension
Current level
Progress to next level
Trend
Technical
7Skill Builder
74%
↑ 8%
Tactical
6Developing
68%
↑ 4%
Athleticism
8Performance
81%
↑ 11%
Mental
6Developing
63%
↑ 6%
Recovery
5Building
58%
↓ 3%
Habits
7Skill Builder
76%
↑ 9%
Identity
6Developing
69%
↑ 5%
Life
5Building
61%
↑ 4%
Team development overview·U16 Premier
Every athlete. Every dimension. One connected journey.View team dashboard →
Diego Salas
Overall Level 7
On Track
Mason Anderson
Overall Level 8
On Track
Noah Diaz
Overall Level 6
Progressing
Ethan Wright
Overall Level 6
Focus Areas
Mateo Torres
Overall Level 7
On Track
TechnicalTacticalAthleticismMentalRecoveryHabitsIdentityLife
One coach can guide the team.
AthleteDS helps develop every athlete.
03·Evaluate & adapt
Turn every
observation into
development.
Capture what you see. Track what changes. Turn coaching insight into the athlete's next action.
Quickly assess.
Evaluate athletes while the moment is fresh.
Add context.
Notes and video turn a score into understanding.
Make it actionable.
Assign training directly from what you see.
The best coaches don't wait.
They observe, evaluate, and act—every day.
Quick evaluation
Diego Salas
Technical
Last saved · just now
Diego Salas
7LW · U16
Readiness
64 · Modify
↓ Below baseline
Primary development priority
Dribbling
Ball Control
0107.8
Dribbling
0108.2
Passing
0107.1
First Touch
0108.6
Weak Foot
0106.2
Coach observation
Technique breaks down when receiving under pressure.
Today · just now
Previous evaluation · 6.5
Actions
Add noteAssign video
Assign training
Suggested training
Weak-Foot Receiving Under Pressure
12 min · Individual
AssignedThursday
Finishing
0107.0
Crossing
0107.6
Team at a glance
U16 Premier
View full team dashboard
Diego Salas
Level 7
Evaluated today
Mason Anderson
Level 8
On track
Liam Reyes
Level 6
Needs review
Ethan Wright
Level 6
New observation
Mateo Torres
Level 7
Follow up
Don't wait six months to tell an athlete
what they need
today.
Continuous feedback. Continuous development.
The coach can see the development.
The athlete can feel the development.
Now parents can understand it.
Parent
Always know
how they’re doing.
Stay connected to their development—without needing to chase down the coach or your athlete for answers.
See the progress.
Understand what’s improving.
Know what matters now.
See what they’re working on and why.
Stay connected.
Coach, athlete, and parent around the same journey.
Mason Anderson
U16 · Midfielder
Parent Update
Week of Aug 17
A strong week of development.
Mason completed 4 development sessions and made meaningful progress with his primary focus, Scanning. His coach noted improved awareness before receiving the ball, and his readiness remained strong throughout the week.
Primary Focus
Scanning
72%78%
Making progress
4 / 4
Development sessions
Completed this week
82
Current readiness
Strong
7.2
Overall development level
On track
Coach Note
Starting to recognize space earlier. Keep reinforcing this before receiving.
Coach Miguel
Aug 16, 2024
This week’s plan
- MonTeam Training
- TueIndividual Session
- WedRecovery
- ThuScanning Session
- FriRest
- SatMatch
- SunWeekly Reflection
Up Next
Match
Saturday, Aug 24
10:30 AM
vs. FC United
Riverside Field 2
Focus Continues
Continue building awareness and decision speed.
You’re part of the journey.
We’ll keep you updated on what matters most.
SportsLab
A complete SportsLab.
At your club’s disposal.
Training. Education. Expertise. Intelligence.
Built into your academy.
Training
Give athletes the work.
Education
Teach them why it matters.
Expertise
Extend what your club can provide.
Recommended for Mason
First Touch
Technical·Individual Training·12 min·Personalized
Learn it. Train it. Track it.
- 01WatchLearn from the demonstration.
- 02TrainFollow the personalized session.
- 03CompleteLog the work. Improve the athlete.
Explore SportsLab
TrainingFirst Touch Progression
12 min · Personalized
MindsetFocus Under Pressure
9 min · Mindset
RecoveryPost-Training Reset
8 min · Recovery
NutritionMatch Day Fuelling
6 min · Nutrition
AthleticismAcceleration Mechanics
14 min · Speed
EducationOwn Your Development
7 min · Education
- 01
Thousands of expert-builtdrills, sessions, and programs.
Always growing.Always current.
- 02
Built by sports scientists.Personalized for every athlete.
Human expertisebehind every plan.
- 03
AI-powered analysis that helpsdetermine what comes next.
Understand.Adapt.Improve.
- 04
Available anywhere.Built into your academy.
On the field.At home.On the go.
An extension of your club
More expertise.More resources.More ways to develop.
Everything your athletes need to keep developing — beyond team training.
One system.
Every athlete.
Every coach.
Every family.
Scroll to see the transformation
But what does that change for your club?
The Transformation
Your club develops the team.
Now develop every player.
AthleteDS extends development beyond team training—giving every player the personalized support the traditional team model was never designed to provide.
Team Development
What clubs already do well.
Team Training
Technical · Tactical · Conditioning
The Complete Player
What every player needs.
Technical
Tactical
Athleticism
Recovery
Habits
Mindset
Individual Plan
Your Club + AthleteDS
What you can now provide.
A complete development
environment.
Built around every player.
Team Development
What clubs already do well.
Team Training
Technical · Tactical · Conditioning
The Complete Player
What every player needs.
Technical
Tactical
Athleticism
Recovery
Habits
Mindset
Individual Plan
Your Club + AthleteDS
What you can now provide.
A complete development
environment.
Built around every player.
Beyond team training.
Individual development continues outside practice.
Beyond one-size-fits-all.
Every player gets their own development journey.
Beyond the season.
Development continues year after year.
Don’t replace team development.
Complete it.
Turn your club into a complete development environment for every player.
The Club Advantage
Build the club
every family wants
to be part of.
Deliver more development. Create more value. Build a stronger club.
Your Club
Differentiate
Stand apart.
Give families a development experience other clubs can’t easily replicate.
Retain
Give players a reason to stay.
Create a visible development journey that continues across teams, seasons, and years.
Scale
Personalize without adding staff.
Give hundreds of players individualized development while empowering the coaches you already have.
Grow
Make development an asset.
Create greater value for families while strengthening the development resources available to your club.
Better development
builds a stronger club.
More value for players.
More value for families.
More value for your organization.
Club Partnership
Your academy.
Powered by AthleteDS.
We provide the development system, technology, content, and infrastructure. You bring the club, coaches, and athletes. Together, we build an academy around every athlete.
We build
The system.
You lead
The club.
Every athlete gets
Their academy.
$0
$0 club
budget required.
AthleteDS is funded through athlete memberships—not your club's operating budget.
No new club costs.
More development.
Zero added financial pressure.
Athletes
AthleteDS
Club Development Fund
Club Development
Development
that gives back.
A portion of AthleteDS membership revenue is reinvested directly into your club through the Club Development Fund.
More athletes develop.
More resources return.
A stronger development ecosystem for your club.
Let's build your academy.
See what your Complete Athlete Development Academy could look like.
No budget proposal. No software presentation.
Just a conversation about your club.